More Than a Partnership: V Beauty Pure and Milan Institute Shape the Future of Nail Professionals
As Milan Institute celebrates 40 years of transforming students into industry professionals, the anniversary also marks a celebration of the meaningful partnerships that help make its mission possible. Among these valued collaborators is V Beauty Pure, a global leader in professional nail care that shares Milan Institute’s commitment to quality education, empowerment, and community. Together, they are shaping the next generation of beauty professionals with purpose, passion, and pride.
Empowering Artists with Every Brushstroke
At the heart of V Beauty Pure is a mission rooted in empowerment. The brand, trusted by nail technicians and artists worldwide, is dedicated to providing the highest-quality products, education, and support to professionals at every stage of their journey.
“We believe in pushing the boundaries of creativity and helping artists build their skills, confidence, and businesses,” says Willie Figueroa, who runs operations for V Beauty Pure. “No shortcuts, no compromises—just tools professionals can trust.”
It’s a philosophy that perfectly complements Milan Institute’s approach to career training, where hands-on experience and student success are at the forefront of every program.
A Partnership with Purpose
In early 2025, V Beauty Pure and Milan Institute launched a partnership with a shared vision: to raise the standard of education in the nail industry and equip students with the real-world tools they need to thrive.
“Partnering with Milan Institute allows us to reach the next generation of talented nail professionals at the very start of their journey,” Figueroa explains. “We’re not just showcasing what’s possible—we’re helping shape it.”
Through this collaboration, V Beauty Pure ensures that students have access to professional-grade nail products in the classroom. Their superior products set a high standard for quality and creativity. It’s a powerful example of how industry and education can come together to drive meaningful impact.
How Milan Institute Stands Out
For Figueroa and his team, Milan Institute is more than just a school—it’s a partner that truly invests in its students and the future of the beauty industry.
“Milan Institute stands out because of its genuine commitment to hands-on education,” he says. “Their programs are designed to deliver real-world skills and confidence, and you can feel that in the passion of their instructors and students.”
That shared commitment to excellence, paired with a people-first mindset, has made this partnership feel like more than just business. It feels like family.
A Warm Welcome, Campus to Campus
One of the standout moments for V Beauty Pure so far has been Milan Institute campus visits.
“Meeting the staff and students face to face and feeling so genuinely welcomed was truly special,” Figueroa recalls. “Being treated like family from the moment we walked through the door resonated with us. It confirmed that we share the same values of care, connection, and community.”
These visits have deepened the connection between the two organizations and further reinforced the impact they’re making together.
Family Values at the Core
Both Milan Institute and V Beauty Pure are family-owned businesses, a foundation that adds depth and meaning to their collaboration.
“As a family-owned business ourselves, we know the dedication, pride, and heart that goes into building something that lasts,” Figueroa shares.
“Partnering with another family-owned organization just made sense. There’s an authenticity and shared commitment that makes this partnership feel like an extension of our own family.”
We see eye-to-eye on more than just business goals. It’s about lifting up the next generation of beauty pros and growing the industry together.
Looking Ahead Together
Together, Milan Institute and V Beauty Pure are proud to celebrate five decades of progress. They’re even more excited for what’s ahead. From empowering future students to inspiring creativity, the journey is just beginning.
“We’re proud to stand with Milan Institute and look forward to many more years of success together,” Figueroa says.
With passionate partners like V Beauty Pure, Milan Institute continues to do more than educate. Together, they’re mentoring future professionals, sparking creativity, and creating opportunities that last.