From Classroom to Global Influence: How a Cosmetology School in San Antonio Helped Shape Innovator Jeremiah Sammons

When Jeremiah Sammons stepped through the doors of a cosmetology school in San Antonio years ago, he did not imagine he would later become the founder of a global haircare brand, an international educator, and a recognized voice within the beauty industry. At the time, he carried more questions than certainty. What he found at Milan Institute of Cosmetology, he recalls, was a place that not only trained stylists but also cultivated adults, professionals, and creators.

Sammons, now the creator of Kera/RX and an educator who has taught stylists around the world, speaks of his education with a mix of humor and sincerity. The memories, he admits, are vivid.

The early days of learning the technique.

The mannequins that, in his words, “stare at you as if you owe them money.”

The instructors who refused to let even the smallest detail pass unnoticed.

“They can spot a crooked part from across the room with the accuracy of a laser-guided missile,” he said with a laugh. But beneath the humor is something unmistakable: respect.

For Sammons, Milan Institute—one of the most established cosmetology schools in San Antonio—offered order, discipline, and direction. “This school gave me knowledge, discipline, confidence, and most importantly, a sense of purpose,” he said.

A Training Ground That Molds Professionals

Beauty education, Sammons is quick to remind people, is not merely an artistic pursuit. “Cosmetology is creativity, science, psychology, customer service, and crisis management all rolled into one,” he said. This complexity is why he believes the right training environment matters.

The Milan Institute campus in San Antonio was, for Sammons. In this place, expectations were high, standards were nonnegotiable, and the staff met every question or mistake with a balance of structure and encouragement. Some educators pushed students into professionalism. Staff members managed the inevitable chaos of life in a training salon. The Milan culture that treated each assignment—every color correction, every haircut, every client interaction—as preparation for the real world.

Over time, Sammons became familiar with a distinctive quality he says he now recognizes anywhere. “I can always spot a Milan graduate,” he said. “We’re disciplined, detail-oriented, passionate, resilient, and most of all, we have that unmistakable confidence that comes from being trained by people who do not play around.”

A School That Evolves With the Industry It Shapes

As Milan Institute marks its 40th year, Sammons sees more than a milestone. He sees continuity in an industry that never stops changing.

“Trends may come and go—calico highlights, mullets, the blue eyeshadow that traumatized an entire generation—but one thing remains constant: Milan Institute stays at the forefront, teaching students not just how to do their job, but how to build a career.”

That evolution, in his view, is part of what makes the school one of the leading destinations for aspiring beauty professionals searching for a cosmetology school in San Antonio. The ability to adapt, to teach relevance, and to anticipate shifts in the beauty world has kept Milan Institute connected to the realities of salons, spas, barbershops, and brands across the country.

A Career Built on Foundation and Gratitude

Sammons’ global reach today—his product line, his trainings, his partnerships—returns, in his telling, to the foundation built in those classrooms and clinic floors.

“Thank you to the founder who had the courage to build this school. Thank you to the educators who pour their hearts into every student. Thank you to the staff who keep everything moving,” he said. “And thank you to Milan for giving me the foundation that has made my career possible.”

The story of Jeremiah Sammons is the story Milan Institute hopes to tell. A student with potential becomes a professional with purpose. A classroom becomes a career. And a cosmetology school in San Antonio becomes the place where possibility begins.

If you’re ready to begin a similar journey, start by visiting a Milan Institute campus. Book a tour today and take the first step toward a future in beauty.